CAMPAIGNS PORTFOLIO
Quickie Wheelchairs
The Human Endeavor
Wheelchair marketing is full of kindness and support. This print and social campaign breaks the norm by promising the benefits you would expect from a snowboard or mountain bike manufacturer — action, fun and performance. The daring attitude successfully increased followers and engagement from a typically hard-to-engage male spinal injury audience.
Wyoming Tourism
Site Traffic Driving Campaign
This multi-media campaign uses the stars in the state’s history to help readers experience Wyoming as they did. The print component tells their stories and links to RoadTripWyoming.org. The site points you to the exact locations where Wyoming heroes earned their fame.
Print Campaign
Encouraging people to take control of their investments is what E*TRADE is all about. This campaign convinced timid investors to get moving. It advised young job-switchers not to leave their 401k funds in the hands of their former employers. And it told Type-A, day traders that POWER E*TRADE had all the advanced controls they could dream of.
Printing Pictures at Home
Ink is where the profit is on a printer. And nothing uses more ink than photos. This online, print, and in-store campaign was convinced Moms, who are chief family archivists, that printing with HP was faster, more convenient, and as high quality as online or retail printing services.
Uncle Darrow's
Starting small playing big
When neighborhood favorite Uncle Darrow's moved to a larger location on a major Los Angeles intersection, it was time to tell the people. This targeted bus and billboard campaign surrounded their old location, and previewed in neighborhoods around their new location. The use of outdoor media, social commentary, and a Louisiana front-porch attitude created a sense of authenticity.
Urgent Rx
Right Now Relief
Bad things happen away from your medicine cabinet. That’s why Urgent Rx fast-acting medicines were designed for on-the-go relief, without water. An award-winning campaign used innovative packaging and in-store displays, influencers, social media, People Magazine, video, and outdoor ads. We reached people where headaches, allergies, and upset stomachs happen—like outside NFL games and in NBA arena restrooms. The campaign helped drive the successful sale of the brand to consumer healthcare company Synergy CHC.
Local Campaign
Rebuilding a resort. Repairing a reputation.
Utah Soccer Commission Radio Spot
University of Utah
Radio Spot
The Canyons has grown from a local ski area to Utah’s largest resort. However, after years of building and increased lift ticket prices, locals felt it was a sell-out, built for wealthy out-of-towners. Rather than fight facts. We reintroduced The Canyons as a powerful corporate entity but spoke directly to locals as VIPs and offered special discounts. Two months into pre-season sales we surpassed the goal for adult local season passes (its highest value customer) by 26%. Adult mid-Season passes exceeded the total number of those passes sold the entire previous season.
Holiday Campaign - Airport Takeover
There are six world-class resorts in Utah to choose from. Our job was to make sure that holiday visitors knew The Canyons ought to be one of them. A branded green and yellow wall campaign peppered the baggage carousels, oversize pick-ups, and rental car areas. Positioning of The Canyons as “The largest resort in Utah” drove record numbers of visitors between Christmas and New Year.
